Mobile games in soft launch
Top 20 of 1,100 games in soft launch in test markets right now, by traction score. iOS and Android are ranked side by side; casino apps and games that have been out for more than a year are not counted as soft launches.
| Game | Store | Countries | Released | Score |
|---|---|---|---|---|
| iOS | ID MY PH PK SG TH | Mar 11 · 226d | 72 | |
| Android | AE AR BR CA CL CO +20 | Feb 13 · 252d | 72 | |
| iOS | FI SE | Sep 10 · 43d | 72 | |
| Android | FJ FM HK ID KH KR +15 | Nov 6, 2025 · 351d | 72 | |
| iOS | AU ID KR MY NZ PH +2 | Oct 20 · 3d | 72 | |
| Android | BR ID MY TH TR VN | Apr 5 · 201d | 72 | |
| iOS | AU NZ PH SG | Oct 13 · 10d | 72 | |
| Android | AU FJ FM HK ID IN +15 | Jun 12 · 133d | 72 | |
| iOS | ID MY PH SG TH | Sep 14 · 39d | 72 | |
| Android | BR EG ID TH VN | Apr 19 · 187d | 72 | |
| iOS | AU ID JP MY NZ PH +2 | Jul 8 · 107d | 72 | |
| Android | GB HK ID KR MO MY +3 | Oct 28, 2025 · 360d | 72 | |
| iOS | ID MY PH SG TH | Jul 15 · 100d | 72 | |
| Android | HK ID KH KM KR LA +6 | Mar 24 · 213d | 72 | |
| iOS | DK FI NO PH PL SE | Jul 29 · 86d | 72 | |
| Android | AU HK ID KH LA MM +5 | Mar 17 · 220d | 72 | |
| iOS | AE AR BR CL CO CZ +18 | Aug 19 · 65d | 72 | |
| Android | AR BR CL CO ID MX +4 | Nov 8, 2025 · 349d | 72 | |
| iOS | IE NL PH | Oct 2 · 21d | 72 | |
| Android | HK ID IN MO MY PH +3 | Jun 18 · 127d | 72 |
What is a soft launch?
Before a global release, many mobile games go live in a few test markets — often the Philippines, Canada, Australia, New Zealand or the Nordics — to check retention and monetization. Some expand to more countries, some go global, and many are pulled. This page lists the iOS and Android games in soft launch right now, with the countries they are live in. See the methodology for how states are defined.
The full list, scores, filters and daily installs are in the full radar. Use it free during the beta or get the free weekly report.